Since launching her first walk-in threading bar in Fenwick, London in 2004, BBB’s founder Vanita Parti, has been a pioneer in changing the way women think about beauty.

Wind back 13 years Her original idea was to create a simple walk-in, pain free, professional brow threading service, with highly qualified technicians. A treatment that could be squeezed into a lunch break, or maybe during a weekend shopping spree; rather than having to be a fixed diary date! Who would believe that brow bars didn’t exist and threading was hard to come by in London. However, from these relatively humble beginnings, demand has resulted in blink becoming a global brand, offering a wide range of brow and eyelash services, at over 30 locations across the UK, as well as Saks 5th Avenue, New York City.

You’re in safe hands at one of BBB’s locations, where every therapist is a true eyebrow master



Shortly after launching her first Brow Bar, Vanita realised that women wanted to take control of their brows and keep them looking fabulous in between appointments. This lead to the launch of our best-selling eyebrow pencil in 2005, and since this day, Vanita hasn’t looked back. BBB now offers a wide range of award winning products, created to resolve our clients brow dilemmas. 20 million eyebrows later our best selling products from Brow Oil to Brow Highlighter, Brow Corrector and Luscious Lash Oil (to name just a few), will ensure that you are armed with the best quality products to create the glossiest, softest, well defined brows and lashes on the block.


So, why make brows your business? The answer is simple. Vanita comes from Indian heritage, where threading has always been the norm in her family and the practice dates back over 6,000 years, when it was already being widely used in India, The Middle East and Central Asia;

It’s a skill that women have been practicing for centuries in the eastern world. Quick, precise, and clean, with seamless results.

I knew that today's busy woman would love the results and flexibility that my concept offers; a super quick, drop-in service, using a similar concept to the ever-popular drop-in nail bar. We wanted to change the way women think about their eyebrows - after all, who doesn’t get a confidence boost when they look and feel great?


In 2014, Vanita was awarded an MBE for services to the Beauty Industry


Vanita’s heritage is never far from her mind, and because of this, she continues to support The Butterflies Charity, which provides protection, education and night shelters for street children in New Delhi, India. 5 pence from your eyebrow thread goes towards supporting Butterflies – and when you consider that BBB treats approximately a quarter of a million brows a year, this contribution goes a long way to help these children and we would like to say a big thank you to all of you.

Click here for more information about Butterflies.


We are proud to have won several industry awards for our products and treatments – and for our customers this means they are using the very best product for their brow needs.

English Asian Awards Entrepreneur of the Year 2013
Cosmetic Women’s Awards Members Achievers Award 2009
CEW Achiever of the Year
Runner Up Asian Women Awards
Harpers Bazaar Best Brow Bar 2014
bbbrowbar Brow Pendil Harpers Best Beauty Buy 2008
bbrowbar Brow Gel Harpers best Brow Gel 2013
bbbrowbar Brow Definer Tatler Best Brow Product 2016


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